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Service providers today are facing intense competitive challenges from other operators, over-the-top players and device manufacturers. The only way service providers can retain and grow their customers is by creating differentiation via a simplified customer experience across all assisted and unassisted channels. Amdocs Customer Management portfolio is geared to help service providers optimize their current sales and service processes, as well as leverage valuable customer insight to proactively address emerging issues before they reach customers.

In the past, many service providers were focused on differentiating their network quality, attractive pricing or the cool devices they offered. Today, most service providers understand that these aspects, while important, do not guarantee customer satisfaction and loyalty. The only way to stay ahead of traditional competitors, as well as the new breed of competitors (over-the-top app developers, such as Viber and Skype; device manufacturers, such as Apple and Samsung, etc.) is by delivering a great customer experience. And since the world of communications entails a blizzard of choice and complex combinations of products, services and applications, the best way service providers can differentiate is by simplifying the customer experience.