CRM Solutions :: 60 Seconds Challenge

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60 Second Challenge

Answer the following questions to receive:

Your white paper copy of; Reservoir Partners' - Customer Relationship Management: 10 Steps to Success .

Please answer the following questions as best you can - using the provided radio buttons against your selected answer. Please select only one answer per question. When finished please enter your contact details so we can send you your White Paper and then click ' Submit Your Answer ' when you are finished. We hope you enjoy the challenge and good luck!

Take the 60 Second Challenge!

Q1	When looking at how CRM can help a business; What are the main Lines of Business that Customer Relationship Management typically encompasses?

	Sales
	Marketing
	Customer Service
	All Three

Q2	What is the main purpose of implementing a CRM strategy into your organisation?

	To simply manage Contact information
	To track all of your customer interactions in & out of your organisation
	A way to address how an organisation can better engage the market to retain and acquire customers and to apply a method for long term customer loyalty

Q3	Can you simply install a CRM software package into your organisation and say that you have now addressed your customer centric goals?

	Yes, the tool will now enable me to start tracking all customer interactions
	No, customer centricity can only be addressed by creating an overall customer relationship management strategy before you actually start thinking about what solution you will need and how you will apply it

Q4	Can a CRM Software as a Service (SaaS), or Hosted Solution, integrate with my existing business systems?

Yes, that is the very purpose of purchasing an outsourced CRM service

“No, you can't simply outsource CRM. It will ultimately need to integrate into your people, processes and technology. Only a minority of implementations out there have got this [trade-off] right”. “Still, on-demand CRM software doesn't work for everyone since it cannot be customized for complex business processes”. (It can be configured, of course, within the bounds set by the vendor.) Furthermore, on-demand CRM software is typically less capable than self-hosted applications, even when both come from the same vendor”, notes Isher Kaila (Research Director for CRM at Gartner).

Q5	What is meant by the term Workflow management?

	Workflow, is the automation of your business processes through which documents, information or tasks are passed from one participant to another according to a set of defined business rules
	Workflow, is Email routing for alerts or notifications, a simple way to integrate with an email client, full featured contact management, and information sharing between users


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